| Faculty image | Faculty Name | Department | University/college |
|---|---|---|---|
 |
Vinod Kumar Ahuja |
Department of Computing and Software Engineering |
FGCU/ U.A. Whitaker College of Engineering |
 |
Khalid Hussain |
Department of Marketing |
College of Economics and Political Science Sultan Qaboos University, Muscat, Oman |
TITLE: Data Preparation for Digital Marketing Analysis
This project, Data Preparation for Digital Marketing Analysis, focuses on equipping students with practical skills to transform raw marketing data into clean, structured datasets suitable for analysis. In collaboration with international peers, students will work with sample digital marketing data—including website traffic, campaign performance, and social media metrics—to identify relevant features, handle missing or inconsistent data, and create well-organized datasets ready for modeling or visualization. The project emphasizes the importance of understanding business goals while making data preparation decisions. Cross-cultural teams will share insights on common marketing practices and analytical approaches in their regions, promoting both technical skill development and global awareness. Final deliverables include a cleaned dataset, a data preparation report explaining the steps taken and rationale, and a short presentation reflecting on the collaborative process.
Student Learning Outcomes:
By the end of this project, students will be able to:
- Apply data cleaning and transformation techniques to prepare raw digital marketing data for analysis.
- Identify and select relevant variables aligned with marketing goals.
- Collaborate in cross-cultural teams to compare data-driven marketing practices across different regions.
- Document and justify data preparation decisions in a clear and professional format.
- Communicate findings effectively through written reports and presentations
Participating Countries: USA and Oman
Number of FGCU and Partner Institution Student Participants:
20 Students at FGCU
10 Students at Sultan Qaboos University
Discipline: Software Engineering and Marketing
FGCU Course Code & Name: COP 3710 – Intro. To Data Engineering
Project Duration: 3 months
